About Us
We’re not your average group fitness studio, and are looking for a superstar manager.
Someone aligned with our core Values Growth, Respect, Ethics, Action, Team
At BFT Traralgon, we deliver science-backed programming, elite coaching, and a community-focused training experience that genuinely transforms lives. Our studio is growing fast, and we’re searching for a Studio Manager who can lead from the front, drive performance, uplift our members, and help take our community to the next level.
If you’re the type of leader who thrives in high-energy environments, loves people, and has the discipline to execute systems that WORK — we want to meet you.
The Role: Studio Manager (Full-Time)
The BFT Studio Manager is the cultural and operational heartbeat of the studio. You will coach, lead, mentor, and drive the systems that make our studio one of the most connected, results-driven fitness communities in the area.
Your mission:
Defend, grow, and elevate the studio while making BFT the best hour of every member’s day.
You oportunity:
You will have uncapped earning potential. As our studio grows, your remuneration also grows
You’ll Own These KPIs
You will lead the studio to consistently achieve performance targets across:
- Rollovers & intro conversion
- Monthly cancellation rate (churn)
- Average sessions per member per week
- Organic leads from socials & studio activity
- Suspension rate
- Membership growth
- Revenue targets
These KPIs drive our studio’s success and your career progression.
What You’ll Be Doing
1. Create a 5-Star Member Experience
You make the studio feel electric.
- Deliver a 5-star environment across coaching, atmosphere, and studio presentation
- Lead from the front with coaching excellence (minimum 20 coaching hours/week)
- Mentor new members through their first 4 weeks
- Build community through monthly events and milestone celebrations
- Keep members motivated, connected and consistent year-round
2. Drive Sales, Inductions & Membership Growth
Turn first-timers into lifelong members.
- Run high-impact inductions
- Build strong early relationships — uncover their “why”
- Mentor new members daily through messaging, check-ins and touchpoints
- Execute our structured nurture system:
- Monday Reds (no attendance)
- Wednesday Oranges (low attendance)
- Daily pump-ups to the “Fringes”
- Run organised, effective pipeline meetings
- Champion referral campaigns & intro offers
3. Lead Retention & Member Accountability
Keep members training and thriving.
- Deliver weekly retention touchpoints — no gaps
- Maintain seasonal retention programs (Winter Warrior, Summer Survivor)
- Reinforce training frequency targets (3.5 sessions average/week)
- Support members with lifestyle and routine challenges
- Build a community where people feel proud to train
4. Own Social Media & Brand Presence
Your leadership extends beyond the studio.
- Create authentic, helpful social content aligned with our avatar
- Highlight member wins, culture moments, transformations and events
- Build connections with local businesses and wellness partners
- Lead activations, fundraisers, studio events and collaborations
- Help drive consistent organic lead generation
5. Lead the Coaching Team
Set the standard. Raise the bar.
- Mentor and guide coaches to elite consistency
- Ensure clear adherence to Intro Journey & Newbies protocols
- Uphold punctuality, coaching excellence and energy standards
- Build an ownership-driven, solutions-focused team culture
6. Keep Operations Tight & World-Class
Systems make your job easier — and our studio stronger.
- Follow “The BFT Elevate Way” for process and operations
- Maintain equipment care, cleanliness, safety and studio presentation
- Complete weekly reporting, admin and KPI tracking
- Lead studio challenges, logistics and preparation
- Communicate proactively with owners and the coaching team
Who We’re Looking For
You’re not just a coach — you’re a leader. Someone who embodies:
- Extreme ownership (no blame, excuses or denial)
- Consistency over complexity — you master the fundamentals
- Proactive initiative — you bring ideas tied to KPIs and growth
- Strong communication — you over-communicate early and reliably
- Ambassador energy — you represent BFT’s values inside & outside the studio
- Personal wellbeing — you bring your best because you prioritise recovery
If you love people, leadership, structure, creativity, community — and fitness — you’ll thrive here.
Weekly Rhythm
- Monday:Â Multi-Studio Team Meeting & KPI Presentation
- Thursday:Â Pipeline Meeting / Pulse Check
- Friday: “Win the Week” execution
- Weekly social planning
- Weekly coaching standards & team comms
- Weekly retention touchpoints
- Weekly operational resets
- Weekly KPI tracking & reporting
We want leaders who grow WITH us.
What You’ll Need
- Minimum of Cert III & IV in Fitness (or equivalent)
- First Aid & CPR
- Experience coaching group training (BFT/F45/Functional preferred)
- Experience in sales, member management or leadership (ideal but not essential)
- Social media confidence and basic content skills
- Good computer skill
