At Muscle Nation, we’re not just a brand - we’re a community. From gym gear to supplements, food and grocery, we push creativity, innovation, and impact in everything we do. Our mission is to empower people to live healthier, stronger lives - and we want someone who shares that drive to help scale the business behind the movement.
We’re seeking a Finance Manager to join our HQ team in Tingalpa. This is a newly created role and the first true in-house finance hire for the business. You’ll work directly with the founders and leadership team, helping bring stronger reporting, visibility, and commercial decision-making across a fast-growing Ecommerce business operating across DTC, grocery, wholesale, and retail.
This role is heavily Ecommerce-focused.
We need someone who genuinely understands how Ecommerce businesses operate commercially - not just from a reporting perspective, but from a growth, marketing, and profitability perspective too.
What You’ll Do
You’ll help drive the finance function across all revenue streams, with a strong focus on supporting and improving Ecommerce performance and commercial decision-making.
- Partner closely with Ecommerce and marketing teams to analyse CAC, nCAC, MER, ROAS, contribution margin, and customer acquisition efficiency
- Help leadership understand how marketing spend, trading activity, and growth decisions impact profitability and cash flow
- Build reporting and analysis around campaigns, launches, promotions, and Ecommerce performance
- Own daily, weekly, and monthly reporting rhythms across the business
- Support management of the P&L, cash flow, forecasting, and budgeting processes
- Build financial models and dashboards that provide clear commercial visibility across the business
- Identify opportunities to improve margin, trading performance, and operational efficiency
- Work alongside external accountants while helping bring more reporting and capability in-house
- Support decision-making across Ecommerce, grocery, wholesale, and retail channels
- Stay hands-on in the numbers while contributing commercially across the wider business
What We Want From You
We’re looking for someone commercially minded, Ecommerce-savvy, and excited by the pace of a scaling consumer brand.
You are:
- Experienced working within Ecommerce, DTC, or digitally-led consumer businesses
- Comfortable working with Ecommerce and marketing metrics including CAC, MER, ROAS, LTV, and contribution margin
- Someone who understands how Ecommerce businesses actually make money and scale profitably
- A Finance Manager, Senior Finance Analyst, Finance Business Partner, or Financial Controller with strong commercial exposure
- Comfortable partnering with marketing, Ecommerce, operations, and leadership teams
- Strong with reporting, forecasting, analysis, and commercial visibility
- Hands-on and comfortable rolling your sleeves up when needed
- Able to explain financial concepts clearly to non-finance stakeholders
- Comfortable operating in a fast-moving, founder-led environment
- Naturally proactive, commercially curious, and solutions-focused
What Sets You Apart
- Experience working in high-growth Ecommerce or omnichannel businesses
- Exposure to paid media reporting and customer acquisition performance
- Experience supporting Ecommerce trading, digital marketing, or growth functions financially
- Strong commercial instinct alongside solid financial fundamentals
- Experience helping build reporting structure and visibility in scaling businesses
- A personal alignment with health, fitness, or fast-moving consumer brands
Why You’ll Love This Role
- You’ll work directly with the founders and senior leadership team
- You’ll help shape the future finance function of a rapidly scaling brand
- You’ll sit at the centre of a business where Ecommerce performance drives decision-making
- Your work will directly influence growth, profitability, and commercial strategy
- You’ll gain exposure across Ecommerce, grocery, wholesale, retail, and international growth
- You’ll be part of a high-energy, ambitious, community-first culture
If you understand Ecommerce beyond just the numbers, enjoy working closely with the commercial side of the business, and want to help scale one of Australia’s fastest-growing brands from the inside - APPLY.
