At Haus of Chain, we approach recruitment differently. Built inside a full-service digital agency, we place exceptional marketing talent based on proven execution and real commercial impact - not just what appears on a CV.
We’re proud to be partnering with All Fenix, a premium Pilates wear brand with a cult-like following, worn and loved by people who value performance, style and longevity. All Fenix believes in quality over quantity, creating timeless pieces designed to last for years - and they take the same considered approach to building their team.
As the brand continues to grow, All Fenix is seeking its first CRM & Loyalty Specialist to own CRM, retention and loyalty programs, ensuring these initiatives directly drive increased customer lifetime value and measurable business impact.
The Role
The CRM & Loyalty Specialist will own the pre-and post-purchase experience, driving customer engagement, repeat purchases, and long-term loyalty. You’ll be responsible for developing and executing CRM, retention and loyalty programs that directly impact revenue and customer lifetime value. This is a hands-on role, measured by outcomes, with every campaign and initiative you lead driving commercial impact.
You’ll take full ownership of the end-to-end customer journey across email, SMS and loyalty platforms, using data and insights to optimise engagement and retention. A key part of your role will also build and nurture the All Fenix Pilates instructor community, creating meaningful connections through loyalty programs, private forums, focus groups, and other initiatives that deepen engagement and brand advocacy.
Working closely with internal teams, you’ll translate strategy into action, delivering personalised, timely campaigns that truly move the needle.
Key Responsibilities
- Loyalty & Retention: You’ll own and optimise All Fenix’s loyalty program and retention initiatives, driving repeat purchase, engagement and customer lifetime value.
- CRM & Email Marketing: You’ll manage end-to-end CRM and lifecycle communications across email and SMS, delivering personalised campaigns that convert and grow revenue.
- Customer Experience: You’ll map and optimise the post-purchase customer journey, using insights to create seamless, engaging experiences that strengthen loyalty and maximise lifetime value.
In this role, you’ll have the opportunity to shape the way All Fenix connects with its customers, turning insights into actions that directly drive growth, loyalty and long-term brand success.
Success Looks Like
Success means turning our customers into long-term brand enthusiasts. You’ll grow email and SMS engagement, boost repeat purchases, increase customer lifetime value and make loyalty feel irresistible. You’ll run smart, data-driven campaigns, keep tabs on what’s working and tweak along the way - all while creating a community of happy, hooked insiders who can’t get enough of the brand.
The Ideal Candidate
We’re looking for a proactive, commercially minded CRM & Loyalty Specialist who thrives in a fast-paced environment and loves seeing the impact of their work. You bring 3+ years of hands-on experience in CRM or customer lifecycle roles, ideally within e-commerce, retail, or fashion, along with a proven track record of driving retention, repeat purchase and customer lifetime value.
You’re confident owning the end-to-end CRM and loyalty function, shaping customer journeys across email, SMS and loyalty channels to execute campaigns that deliver measurable results. You have hands-on experience with Klaviyo and other platforms, using data analysis, segmentation, A/B testing and marketing automation to turn insights into actionable, results-driven campaigns.
Beyond technical skills, you’re strategic yet tactical and results-driven. You combine creativity with data and structure, communicating clearly, managing projects efficiently and collaborating across teams to create seamless, impactful customer experiences. Above all, you take ownership, are self-directed and thrive when turning customer insights into initiatives that drive measurable results.
📣 Excited? We are too! Apply now - this role will close as soon as we reach capacity, and we don’t want you to miss out.
